As you already know, when people look for information on a certain topic in a search engine (Google, Yahoo, AltaVista, MSN…), they type in the searching field a certain word (keyword) that expresses what they are interested in. The search engines display a number of sites that contain the useful data, in a certain order (decided through popularity and optimization on certain keywords).
Therefore, the search engines are built to index sites on the keywords on which they are optimized. Because of this, and because of the fact that the number of links pointing to a site indicates the search engine the popularity of a site, we have adopted a method of website promotion that implies links made with the help of optimized articles.
The theme links are made with the help of articles optimized on several keywords (given by the client). The keywords are necessary and they are chosen by the client and given to us even before the start of the project. The articles are then submitted to publishing sites and, after approval, they are soon indexed by Google. Google finds these articles easily with the help of spiders which search certain keywords and then the associated links. In time, the links prove their value by raising your site or contributing to the speed of the rise in the search engines.
What are the keywords for?
The keywords have to be relevant for the site of the client. They are chosen by the client from the site’s area of expertise with the following purpose: the site has to rise in position in the search engine’s display of sites, on those keywords.
(For example: if the site is about flowers, then the keywords can be names of flowers, “flowers”, “beautiful flowers”, “exotic flowers”, “cheap flowers”, “expensive flowers”, etc.)
The keywords are repeated in the articles for a specific number of times. They represent a certain percentage from the number of words the articles contain and they are placed in such a way that the search engines don’t find anything suspicious about it.
Why are the articles important?
They are important because:
- Each one occupies an entire page on a publishing site
- Each one is optimized in a relevant way for the client
At the bottom of each article (in the resource box) there will be 2 links pointing to your site posted on the 2 keywords on which the article is optimized. These links are the most valuable of all as they fulfill the purpose of the link building campaign increasing the site’s popularity.
The articles are indexed by Google and they are meant only for the link building campaign. They are not meant for readers. Their content won’t be found by readers unless the visitor of the publishing site performs a search on that publishing site. He has to write in the search box of the site words that are also found in the title of the article. Only this way will he find the articles to read them. So, the chances for the articles to be read by anyone are quite slim. There is also one more possibility for them to be found on Google: if the visitors search in Google for the article name or for the author name. This is again quite rare and it is mostly done by our clients (in fact, we recommend you to do this in order to see the indexed articles and, therefore, the links as they appear in the search engine).
Do the articles have to be special?
The articles don’t have to be special in any way. The writers are not specialized din each domain they write about, but their level of English is high. They first research and document themselves about the topic they are supposed to write about and then they write the information they possess in an original manner. So, the articles are originally written and well optimized – the only two aspects that are relevant for the link building campaign.
Will you be able to review the articles before we publishing?
The articles are given to you (the client) before submitting them to the publishing sites. This way, you can inspect what we’ve written in order to avoid publishing wrong information that might bother you. This does not mean that the articles have to be rewritten if they haven’t been written in a certain way. However, if you do ask from the beginning for the articles to be written in a special way or if you want a certain topic for them, we will try to do our best to satisfy your demands. So, communication is the key to a fruitful and pleasant collaboration.
The articles are written with a lot of attention and interest no matter if the client specifies or not some manner in which they should be written. You can view examples of our past articles and see if the level of English is suitable for your needs.(You can also search "David Yuri" or "Rick Martin" articles on Google) However, the fact that the articles are written in a special way is of no relevance to the entire purpose of our work. The articles are important only because they serve the purpose of link building, only for the search engines. Their content (with the exception of the keywords) is of no importance to the search engines. We repeat: they are not meant for readers.
So, will you be able to change the articles if you are not pleased with them?
Although the changes of the articles aren’t going to make a big difference, it is ok if you want to make them. It’s better to feel that everything has gone well with the articles than to have future doubts. We are waiting for your indications which we’ll try to follow as well as possible. We hope that in the end you’ll be pleased with the results. Again, we want to underline the fact that it will be no problem to correct our work as long as you guide us through the process.
Thank you and we hope that we've convinced you to use our manual link building strategies.
