The last Google Update has caused quite a reaction in the world of search engine optimization and Internet marketing. Many webmasters appealing to link building strategies for a SEO boost found their websites losing their previous ranking position and saw their investments go down the drain. Clearly black hat techniques were known to be unacceptable, but the surprise came when previous white hat methods were also penalized.
Web promotion found on “the edge” of white hat fell and was categorized as being otherwise. What does the “edge” represent? – Unnatural or aggressive link building strategies which “forced” websites up in Google rankings in an abusively short time. Actually, the link building approaches were not all poor, just misused. Any of the following methods which looked artificial and arouse suspicion because of overuse were seen as “spam”. In addition, while some did not attract negative attention, may do so in the future if improperly used. Remember – the main idea is to at least make your SEO promotion appear natural and non-abusive!
Continue reading Link Building Strategies for 2012 which are or may be considered as Spam
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