Google continues to update its algorithms and its Penguin updates seem to be a reason of concern for most website owners. We should start by saying that for most websites it is hard to keep up with the latest Penguin updates and people with medium knowledge in this field barely understand how these updates affect their websites and their rankings. Most of them just see a change and they don’t understand what caused it, at least until they learn about the latest Google Penguin update. Google update its search engine to the Hummingbird Algorithm and this update hasn’t passed unnoticed, as it has affected a significant number of websites. The information available online on professional websites is too complex and confusing for most people who want to understand how Penguin updates work and the impact they have on their websites. Therefore, the following lines are meant to shed some light on some of the most common questions. Question 1: What is Google Penguin update and how will it affect your SEO and your website’s content? Most website owners promote their websites by means of different search engine optimization techniques and strategies. Google’s Penguin updates have lowered the rankings for many websites, thus forcing them to improve their search engine optimization techniques and to create more valuable and original content. This Penguin update was created to avoid spam and to improve the rankings of websites with high quality content. In fewer words, if you have bought paid links you should worry whenever a new Penguin update is being released. We should also emphasize the fact that Penguin is an automated process, which means that your website will recover only if Penguin no longer sees anything bad in your website. Reference: Sullivan, Danny (2013) Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live [Online], Available: https://searchengineland.com/penguin-2-1-and-5-live-173632? [19 October 2013] Question 2: How can you secure your content from the Penguin update? If you don’t want to let this update affect your website’s success in the online environment, you can start by making sure you have valuable and original content and reliable backlinks. It is useful to know that you can secure the content available on your website by using smart keywording, efficient backlinking and new content. Also, by using social networks you can become more reliable in the eyes of the latest Google’s algorithm. Website owners who have no idea how to upgrade their search engine optimization techniques and to protect their websites against the newest Penguin updates might consider resorting to professionals in this field. Matt Cuts has mentioned that this update will affect 1% of the search queries in Goggle search results and that the most affected websites will be those that make use of unethical link schemes in their SEO techniques. He goes on and mentions that this isn’t a small update and that it has the power to demote hundreds of thousands of websites. Reference: Tiwari, Ved (2013) Effect of latest Google Penguin Update 2.1(#5) on your website SEO [Online], Available: https://blog.webmediamakers.com/effect-latest-google-penguin-update-2-15-website-seo/ [19 October 2013] Question 3: How can you check if your website has been affected by the Google Penguin update? If you want to see how the latest Penguin update impacted your website, check your Google analytics account and see whether or not there has been a drastic drop in your website’s traffic. Reference: Tiwari, Ved (2013) Effect of latest Google Penguin Update 2.1(#5) on your website SEO [Online], Available: https://blog.webmediamakers.com/effect-latest-google-penguin-update-2-15-website-seo/ [19 October 2013] Question 4: Can you keep up with the evolution of Google’s algorithms? As it has been already stated remaining ignorant when it comes to the online marketing of your website is not an option. As a website owner, you should be aware of the importance of inbound links to your website, having relevant content and creating a platform that supports the mobile web. It is needless to say that algorithm programs continue to evolve and to become more and more intelligent. You can keep up with Google’s algorithms only if you use solid inbound links from relevant sites with original content. Reference: Ball, James (2013) The Hazards OF Digital Marketing: Pandas, Penguins, and Androids…Oh My! [Online], Available: https://trustworkz.com/the-hazards-of-digital-marketing-pandas-penguins-and-androidsoh-my/ [19 October 2013] Question 5: Will the Google Penguin update affect SEO Copywriters? The answer is definitely yes. This new algorithm change, also known as Penguin 2.1 or Penguin 5 affects the ranking of the online content. Websites with rubbish content and irrelevant links will definitely be impacted by the latest Penguin update and so will copywriters who don’t produce relevant, promising content. Therefore, a SEO copywriter with compelling content, one who doesn’t practice silly keyword stuffing and who knows how to create an engaging experience for his visitors shouldn’t worry about this update. Question 6: Google update its search engine to the Hummingbird Algorithm- will this ruin your seo work? People with original, high-quality content that is updated on a regular basis shouldn’t worry about this update. This update is meant to process your high quality seo work better and faster and will affect only websites with bad content and unreliable links. Reference: Steimle, Joshua (2013) What Does Google’s Hummingbird Update Mean For Your SEO Efforts? Nothing [Online], Available: https://www.forbes.com/sites/joshsteimle/2013/09/27/what-does-googles-hummingbird-update-mean-for-your-seo-efforts-nothing/[19 October 2013] Question 7: Will this latest Google update enable you to differentiate yourself from your competitors? Yes. Too often people click on a certain link that seems to be promising and they seem to be disappointed when they read the actual content, because that content is rubbish. Hummingbird shouldn’t be viewed in a negative manner, as it can help your website stand out in the crowd in the online environment, provided you have great content that is of real value to your customers. Question 8: Google update its search engine to the Hummingbird Algorithm- will it improve your websites ranking? Yes, it can do that and if you are serious about your SEO and you hire writers who know how to create useful, valuable content, chances are this update will offer you an advantage. As it has been already mentioned, this update encourages original content. Refrence: Steimle, Joshua (2013) What Does Google’s Hummingbird Update Mean For Your SEO Efforts? Nothing [Online], Available: https://www.forbes.com/sites/joshsteimle/2013/09/27/what-does-googles-hummingbird-update-mean-for-your-seo-efforts-nothing/[19 October 2013] Question 9. What exactly is Hummingbird? A new search algorithm used by Google that is designed to provide better results. Question 10: When did Google update its search engine to the Hummingbird Algorithm? A month ago. All in all, it is up to you to make sure that your website will not be affected in a negative manner by these recent algorithm updates. It is needless to say that if you focus on providing relevant content to your visitors and on updating it constantly, this algorithm update shouldn’t worry you at all. For Google Penguin tested link building packages please visit our site: https://www.link-building-strategies.com !