A Revealing History of Google’s Updates 2009-2019

Google Algorithm Update

SEO or search engine optimization is the proactive way of getting your website to rank high on SERPs. Google has been launching updates to its algorithm to ensure web users have the best possible experience. We want you to have a glimpse of what the search giant is going for, which is why we have compiled a list of their updates from the past 11 years and what each of them meant.

5. Broad Core Algorithm Quality Update Announced – April 16, 2018

According to searchenginejournal.com, this update was confirmed by the search giant via Twitter and although SEO experts presumed it was focused on low quality content, it was later discovered that the main factor targeted by the algorithm was content relevance. If a website has been affected, it might have not been because the content is not good enough in terms of quality, but because it must become more relevant.

6. A Change to the Core Algorithm – Mid-March 2018

This update focuses mostly on giving some sort of boost to the websites that have not been rewarded as they should have in matters of SERP ranking. According to monitorbacklinks.com, it’s most likely in accordance with AI-powered search results.

13. Mobile Friendly Boost Update – May 12, 2016

Although most websites are already mobile friendly, Google has added an additional signal that according to https://searchengineland.com/googles-mobile-friendly-algorithm-boost-rolled-249357, is meant to help these sites to benefit from higher rankings in search mobile results.

14. Adwords Change – Feb 23, 2016

This update, according to http://www.thesempost.com/google-adwords-switching-to-4-ads-on-top-none-on-sidebar/, changed the position of ads that were posted on search results pages. After this update was rolled out, there were 4 ads displayed on top, 3 on the bottom of SERPS and none on the sidebar.

15. Ghost Update – Jan 8, 2016

Even though in the beginning, Google did not admit that any update was actually being rolled out, they later confirmed that this was actually a broad core update, which was massive, was not related to Penguin, but has definitely caused some fluctuations in rankings.

25. Google Starts De-Inexing Private Blog Networks In Mass – Sep 18, 2014

This marks the beginning of de-indexing of private/semi-private blog networks.

26. SSL Becomes Ranking Factor – Aug 7, 2014

According to searchengineland.com, secure websites are preferred.

27. Google Pigeon – July 24, 2014

A significant update in local searches. Google’s distance as well as location ranking parameters were improved.

28. No Photos on Authorship – June 28, 2014

All authorship photos from search results were dropped.

29. Panda 4.0 – May 19, 2014

According to https://searchengineland.com/google-begins-rolling-panda-4-0-now-192043, this update was designed to stop low quality websites from reaching the top.

30. Payday Loan / High-Spam Searches Update 2.0 — May 16, 2014

This update targets spammy queries.

31. No Name Update — March 24, 2014

Presumed to be the rolling out of the Panda update, Google did not confirm it.

32. Page Layout #3 — February 6, 2014

Websites with too many ads displayed above the fold are penalized.

33. Unnamed Update – January 8th, 2014

No official or confirmed update was rolled out.