Google is the most popular search engine in the world and this is one of the main reasons why most site owners want to find ways to get a better rank in their lists. There are many different things you can do to achieve your goals, but you must be sure they will have the outcome you had in mind. Making a change to your site has to deliver results.
The changes made by Google to its algorithm are meant to offer users a list of sites that is relevant to their query. This is why they came up with a wide range of updates over the years and site owners had to adapt as time went on. You had to do the same thing and usually there is nothing wrong with that. But what if the changes are wrong?
Most site owners today focus on the Google criteria as the bible of life over the web. If you want to survive and you are not willing to go down after a week or so, this is one of the first things you should do. All the criteria they use to establish the rankings of sites around the world will offer you a solution so you can build your site as best as you can.
A site should use HTTPS instead of HTTP
In theory, as long as you will follow all the criteria they add to their algorithm, your site should be among the first on the list. If you are very far behind, you should at least get a boost and come closer to your target. But what if some of the things you do are going to have a negative impact on your site? What should you do when it comes down to this?
For instance, the HTTP is one of the most common protocols used over the web, but Google has made it clear that a site should use HTTPS instead. They focus on this as a criterion in their rankings and thus a site should get a boost if it is going to change its protocol and add a security certificate. Site owners jumped at this, but is it a smart move?
If you think about it, making your site more secure should make others see it better, especially Google. This means your rank should improve, perhaps over time, but it should definitely not drop. It may sound out of the ordinary, but there are some site owners that did not see this effect once they changed the protocol. What should they do about it?
Some of them may be tempted to switch back to HTTP, but this can have an even more devastating impact on the site. Others want to stick with the change and wait for a better tomorrow. You are the one that will decide which way is best, but you should take the time to read more about it. The forum at Webmaster World has a dedicated topic on the subject and you should learn more about the pros and cons of the change first.