Author: Ion G. Tudorache

1. What Effects Will Coronavirus Have on Your Business?

As you may already know, coronavirus is very contagious, having the ability to spread from human to human very easily.

1. Introduction

If you are thinking about implementing any sort of SEO strategy before performing an SEO audit, you might not be aware of what an audit means for a website and how it could help the website’s overall performance in search engines. A comprehensive audit of your website in relation to SEO will reveal the flaws, strengths, and potential of your website, while detailing how your website performs in search engines.

1. Introduction

The truth about the term “white label” is that it has gained much popularity in recent years, especially in the SEO industry where there are many agencies looking to provide SEO services but lack the time and resources. White label is, according to Helloacm.com, “a legitimate protocol that allows products to be rebranded under another company’s name other than the one that made them”.

1. Introduction

Investing in white label SEO does not mean that you are opting for an approach that replaces your own services. As a matter of fact, according to Monitorbacklinks.com, “don’t think of it as an additional service—think of it as a complementary service.”

1. Introduction

White label SEO is a practice that allows all sorts of online services providers, including marketing agencies to outsource their need for SEO, while being able to claim these services as being part of the packages they offer to their clients. According to Homebusinessmag.com, “the company is hired to write, create, and optimize under either your name, or your client’s name”.

1. Introduction

Performing a website audit is an essential part of the SEO process and it is defined by blog.hubspot.com, as an “examination of your page performance”, which will determine whether it is optimized to reach the traffic goals you have set. No matter how you look at it, it’s important to understand that every website has room for improvement.

1. Introduction

Digital marketing should be an essential component of your marketing strategy. Organizations that ignore this aspect lose a great deal of customers and they fail to grow their business and to build a name for themselves. Although we can understand the fact that for most business owners managing SEO is impossible, we should mention that they have the possibility to delegate this task to a specialized SEO agency.

1. Introduction

BERT is the abbreviation of Bidirectional Encoder Representations from Transformers. It started as a Natural Language Processing pre-trainer that Google introduced and out-sourced in November 2018. It had been used for training a question answering system in matters of minutes or hours.

But in October this year, Google implemented it into Search.

1. Introduction

Internet marketing should be an important component of your overall marketing strategy and if your in-house expert doesn’t seem to be doing a wonderful job it is time you considered an alternative. You have the possibility to outsource SEO, which means that you can hire specialists to handle SEO for you and to help you bring traffic to your website.

For an SEO strategy to deliver the desired results, you need to make sure that you begin with an SEO audit for your website. Without knowing the strengths, weaknesses or opportunities associated with your site, devising the right SEO plan will be challenging, to say the least. According to searchenginewatch.com the audit of a website is the process of learning what is the health of your site in regards to SEO.

This means that the right agencies will start with this procedure first, which means that they will focus on aspects like technical website evaluation, content relevancy review, overall keyword strategy, backlink profiles and so on.