Content for users or for search engines?

There are many sites owners over the web that are looking for the correct answer when it comes to how they should attract new visitors via the content they publish or the products they sell. There are many times when you may think the result of what you are doing should be the same from any point of view, but you have to consider every approach.

For instance, if you focus on the experience of your users, the first thing you have to worry about is the usefulness of the information you publish or the things you sell. The content you post on your site should present the details they want to find on the topic and you will know they will come back in the future for more information in the same field.

On the other hand, you also have to focus on what search engines are looking for when it comes to the content you publish. Even if search engines should also focus on the experience of the users when they reach your site, there are quite a few occasions when what they want to get out of the content is not the same as what the users are looking for.

What Search Engines Are Looking For?

search engines

It appears to be a conflict of interests and it may seem like there is no point in using search engines for finding what you need, but it is a common scenario you will come across more often than you should. If you take the time to visit the forum of Webmaster World, you will find a topic that revolves around the same issues others had to deal with.

This is where you can get in touch with many other people who are looking for the same answers as you are now and they share their own experiences to figure out the next steps they should take in this direction. One of the dilemmas they have to deal with is the size of the articles that should be published on a site so they can work for everyone.

Most users say they should focus on high quality content that would work for the visitors of the site. The articles you can write on a specific topic should stick to that alone and you should not expand with off topic details just to make it bigger. Since users are looking for a short answer in your content, this is what you should provide for them.

One of the things you have to keep in mind is that there is no clear recipe for the quality articles you can publish on your site and you have to do all the things you can so you can satisfy the criteria of users and search engines alike. If you want to find more pointers on what you can do and how you should structure your content, you should get in touch with others who know more about it than you and the forum named before is the best place to start the research.

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