Customized SEO and Link Building Services
Custom SEO services for niche businesses
Each site is different, from the way it is built and optimized all the way to how it performs in search engines. But, each site wants to be at the top of online searches for its specific keyphrases. How it reaches high positions in search engines is a whole other story. Because there are so many variables influencing the rankings and because each site, in essence, is different, its impossible to set up one general strategy. And here, is where custom link building services are required.
Our company has 13 years of experience in the SEO industry and this time had shown us that each site has a distinct reaction to our techniques and that each keyword a client uses, although it follows a positive trend, performs differently. This is the reason why we constantly research new methods and techniques that we then adapt to meet the specific requirements of each client.
Every step of the custom link building campaign that we run, evaluation, recommendations report, and proposal strategy, is submitted to constant shifts and adjustments to deliver the best possible outcome for each targeted keyword.
We know how important personalized SEO strategies are for the success of a campaign. Custom link building services are highly effective in getting top positions for all key phrases.
Getting to know the client’s business and its desired outcome are essential, so in order to devise the best strategy for each one of them we follow these 5 steps.
How do we construct a custom SEO plan?
We focus on understanding the client’s business, its products or services and its expectations paired with identifying the target audience and main competitors.
Involves a detailed evaluation of different features that influence the overall performance of the website, like on-site optimization, content relevance and originality, keywords integration, current ranks, and backlinks history.
Means establishing realistic, achievable goals for the campaign considering both business’ competitivity and client’s aspirations.
Is about setting a correct cost for the campaign taking into account the budgetary constraints of the client, the number of keywords per each campaign and necessary adjustments for the site.
Indicates the constant analysis of the keywords’ ranking in search engines. We adapt our strategies to deliver the best possible result so monitoring is essential in this process.
What variables should be taken into account when establishing a customized seo proposal?
1. Business Niche
Refers to your target audience. It is a market group of potential clients interested or in need of your company’s services or products. Correctly identifying your target market will help because then all marketing efforts and resources will be focused on this specific audience.
2. Number of Keywords
Refers to an exact figure of the keywords or keyphrases for which you wish to optimize your site in search engines. The number of keywords you wish to use will automatically influence your budget and the size of the SEO campaign.
3. Business and Keywords Competitiveness
Refers to an exact statistic which points the number of online searches for a specific keyword. The higher the number of searches, the higher the competition. The marketing efforts will be adjusted according to the competition of keywords or keyphrases.
4. Initial Rankings
Refers to the specific position of the keywords in online searches, at the beginning of the campaign. These positions set the trajectory and objectives of the SEO campaign. Goals and expectations in terms of future rankings are also set based on these initial positions.
Refers to the financial plan you have prepared for the online marketing campaign. A higher budget automatically means a higher number of targeted keywords or keyphrases and higher.
Call us to chat more at: