Let’s begin with a simple, yet obvious conclusion: SEO is difficult. Now, seeing as people rely on search engines such as Google for everything they want to find online, it is in their power to make things easier or harder for every website owner out there. What happened? Well, Google released two pre-announced, seemingly unrelated algorithm updates at the beginning of June that affected SERP rankings.
The Google Broad Core algorithm update is pretty unnerving and disappointing for webmasters because Google has not said anything specific about what it includes or exactly what it targets. It is presumed that websites are rated based on a few hundred different factors, depending on where you read about the search engine’s algorithms and how they work. Seeing as they have not said anything particular about the broad core algorithm and for some, the effects have not begun showing, it is pretty hard to learn what makes your website rank higher or lower. Fortunately, you can count on our experienced SEO team to run an analysis and see which areas need to be improved for better results.
The Google Diversity update has been rolled out almost at the same time with the first one and its main purpose is, you guessed it – to increase the level of diversity when it comes to the listings that are featured at the top of their SERPs. Simply put, Google does not want to allow more than two URLs from the same domain to be featured at the top. Of course, according to MOZ.COM, there are exceptions to the rule, mostly because the organic results we see on SERPs are a combination of results: some are informational, some commercial.
The Google Broad Core Algorithm Update
As mentioned before, was pre-announced, which means that webmasters had a bit of a heads up when it came to what would happen to websites and their rankings. Nevertheless, the lack of specifics makes it difficult for site owners to find out exactly what made their website rank lower than another. Seeing as this was a core update, this simply means that the core search of the algorithm was affected. We can’t tell for sure which of the hundreds of elements that are used to rate websites were actually tweaked or how. Maybe, according to searchenginejournal.com, they just changed the order of importance when it comes to these factors. We can’t know for sure. What’s certain is that countless websites‘ traffic was affected. For some, more than others.
The broad core algorithm has definitely suffered changes. Interestingly enough, Google only says that they made changes so that they could improve search results, which is such a broad explanation that everyone can draw different conclusions. What’s the actual reason behind the Google algorithm update? No one can tell for sure, but the factors that are targeted are different for each website. If yours is great at internal anchor text, but your competitor was better when it came to ensuring their content matched user intent, that’s why it ranked higher than yours.
When it comes to what you should expect in terms of rankings and SERPs is that for a while, everything might be a bit fuzzy until you rely on the expertise of a team just like ours. Following the Google algorithm update, it’s essential to know that SEO experts can quickly find out what makes your website rank lower and find a way to eliminate the problem. More generally speaking, what we will focus on is user intents, quality content, Google’s guidelines as well as clean architecture.
The Google Diversity Update
The Google Diversity Update is just that, a way of increasing diversity when talking about the top results that appear at the top of SERPs. This means that we will most likely not see more than two listings from the same website featured up there. What this does is open a door for niche websites and smaller businesses. However, it is important to know that this diversity update is only meant for organic search results, which means that everything can be balanced out with a featured snippet.
According to searchmetrics.com, there are various areas targeted, but the main conclusion of this update is that Google prefers relevance instead of forced diversity, when it comes to domains. It focuses on ensuring that content meets user intent and that the website is built on truly strong technical optimization. It has also been quite obvious that maps, images as well as video carousels are not affected in any way by the diversity update. What Google says about this process is that it’s a result of the feedback they have gathered from users who are tired of finding countless listings from the same website on the first SERP.
Here’s what we should expect now: to have more room when it comes to ranking at the top even if your website is competing with giants from the same industry. At the same time, if you specialize in video content, the changes will most likely benefit its ranking. If nothing else works, you can also opt for some paid ads. But, the option that will offer you just the results you were expecting involves relying on an SEO company just like ours. These challenges are what our experts live for.
There is nothing worse than going to sleep having your website rank at the top today and waking up tomorrow without being able to find it on the first SERP. Well, even though the results of this Google update may not be that dramatic for most websites, it can surely affect how many listings will be featured at the top or even if there are any available there, without you needing to invest in paid ads.
The smartest decision you could make for your business would be to contact a professional SEO agency just like ours, that could evaluate the status of your website and work together on future SEO strategies. The Gamit team is well acquainted with changes in algorithms and able to provide accurate solutions in line with the latest guidelines from Google.
The Google algorithm updates, the supreme test for every SEO company
Every time a broad core algorithm update starts, website’s rankings begin to have variations. The update usually finishes in a couple of weeks, a time in which the webmasters will see ups and downs for their website’s rankings. These website’s rankings oscillations can be big or small and depend on different factors such as: the magnitude of the Google algorithm update and the SEO techniques used to promote the website.
With each major core update, Google wants to create a fair and clean environment when it comes to its search results and user experience. In the last years, we have seen updates that focus on content-rich websites, on quality, and originality. Google wants its users to find quality products, reliable services, and usable information when they use its services.
The main objective of every webmaster is to have its website present organically (through search results and not paid ads) on the first page of Google for its main keywords. For this to happen, effective SEO strategies need to be used. Also, it is not sufficient to implement SEO services that work at the moment but you also need to use services that will work in the future, so use proactive strategies. To be able to do this you need to know how Google works and correctly estimate what changes Google will make to its algorithm in the near future. A professional SEO agency needs to be able to do this – use active and proactive SEO strategies which will place a website on the first page of Google and keep it there when algorithm updates happen.
Our agency called Gamit invests time and money to develop and test efficient, active, and proactive SEO strategies. With over 13 years of experience in this field, we have a clear understanding of how the Google algorithm works. We are able to always obtain and maintain our customer’s websites on the first page on Google no matter what happens. We update our Portfolio section on a monthly basis with the great results that we achieve with the help of our SEO strategies. You can also read what our customers have to say about our services on our Freelancer.com profile where we have almost 2000 reviews.
What differentiates our SEO services from the rest?
Well, we have the perfect mix which makes our strategies effective and unique:
1. Only SEO professionals – All our team members are professionals in this field with higher education degrees. Ion G. Tudorache, one of Gamit’s founders and CEOs has a PhD in engineering so you can rest assured that we know and understand all the processes involved in the search engine optimization industry.
2. Experience that can be checked – Everyone says that has experienced but how can you be sure of this? With us is easy. You can check our profile on Freelancer.com which was created in 2006 and also read our 1973+ SEO projects reviews that we got. You can’t fake this!!!
3. Effective SEO strategies – Nowadays, everyone uses “effective, white-hat, Google approved strategies” when it comes to SEO with the promise “to push your site on the first page of Google in no time”. But, how can you be sure of this? We can prove that we are the real deal because we have a complete portfolio section on our website where we upload on a monthly basis proof of work that can be checked. How many agencies or individuals can do this and actually show great results?!
4. Customized SEO services – Taking into account the website business niche and keywords competition, we offer specialized services with top results for UK, USA, Australia, Canada, and non-English speaking countries.
Use Gamit SEO Services to have your website always on the first page of SERP (search engine ranking position) no matter what algorithm updates Google does. Gamit is a team of professionals as you rarely find especially in this complex and misleading SEO world!
About the author
Ion G. Tudorache
I am the co-founder and managing director of Gamit. My technical background in routing protocols (with a PhD in engineering obtained at the University of Leeds – UK) helps me really understand the SEO strategies which are needed to obtain and maintain a website on the first page of Google for its main keywords. My main role in the company is to research, analyze and test innovative ways on how to help websites get top Google ranks using only white hat SEO techniques.
My extensive technical understanding background helps me to achieve this goal. I also discuss projects objectives with our customers and give advice on how to implement the latest SEO techniques. I consider myself being funny, charismatic, and smart. However, my friends see me as being only serious and smart … maybe the Doctor title that I have is to blame. I love to travel, play sports, and drink coffee.
Recent Articles on SEO News and Tips:
Article Title: Focusing on the content or on building links?
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I am the co-founder and managing director of Gamit. My technical background in routing protocols (with a PhD in engineering obtained at the University of Leeds – UK) helps me really understand the SEO strategies which are needed to obtain and maintain a website on the first page of Google for its main keywords.
My main role in the company is to research, analyze and test innovative ways on how to help websites get top Google ranks using only white hat SEO techniques. My extensive technical understanding background helps me to achieve this goal. I also discuss projects objectives with our customers and give advice on how to implement the latest SEO techniques.
I consider myself being funny, charismatic and smart. However, my friends see me being only serious and smart … maybe the Doctor title that I have is to blame. I love to travel, playing sports and drinking coffee.