Google update its search engine to the Hummingbird algorithm – impact on your website

As Google update its search engine to the Hummingbird algorithm there can be two types of impact on your website – positive and negative. It is safe to assume that you want the former and not the latter. Proper SEO will continue to play an important role in this regard. What is the Google Hummingbird algorithm and what is the extent of its impact?

To understand read on. The Google Hummingbird algorithm is the latest big change in the Google search algorithm and it is going to affect about 90% of all online searches on Google. The extent of impact is answered here fully. To understand what this update is think about how people are now searching online. Someone using an Apple smartphone will use Siri.

What Siri does is delve deep into websites using Yelp and WolframAlpha to display search results. WolframAlpha has been using semantics for search results since 2012. So, the search results are based on the user’s social profile, their location, their shares with their friends and also their past preferences. This means that user profile on the internet has a big role to play here.

The better the content the better is the placement of a website in SERPs.

Small sites can win the competition

As Google update its search engine to the Hummingbird algorithm this is what it’s aiming to do. Before Google update its search engine to the Hummingbird algorithm search was done using keywords. Now the dependency on keywords phrases has moved from words to thought. Google uses Knowledge Graph to identify the profile of the user and then show search results.

One can say that Google has made this update to compete with Siri but where is the harm in that? It’s the user that benefits and as the users benefit the websites also benefit. What this means for your website is that you ought to offer what you promise to offer. To search now Google spiders will go deep into websites and see the kind of content they offer. The better the content the better is the placement of a website in SERPs.

Hence, to have a positive impact as Google update its search engine to the Hummingbird algorithm you need to have the best content on your website so that the bounce rate is minimized and backlinks are generated naturally. This is where SEO plays an important role. Among some SEO companies you have some that are expert at creating content. They don’t indulge in copy and paste stuff and for them content is for disseminating information and not for keyword stuffing.

These SEO companies also market the content not only in different forums, blogs and article websites but also in different formats – videos, infographics and slides being some of them. Gamit is an expert in content creation. If you want positive impact on your website as Google update its search engine to the Hummingbird algorithm you need to partner with Gamit. Gamit is not only an expert in original content creation but content marketing too.

With Gamit your website could be the next best thing on the World Wide Web. Try our SEO services: One Time Link Building; Monthly SEO contracts; Panda and Penguin ranks recovery; Keywords Rank Maintenance. Contact us for any SEO questions!

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