Obtaining good online rankings, especially in Google – the most popular search engine at the moment can today be a hassle IF you are not taking the right approach on things. New and ever-so bald periodic updates can affect any website whose owner has unknowingly “broken the rules” in the attempt to get more online visibility for his/her business. Google updates are designed to allocate search engine visibility to those particular websites which promote their business correctly and have useful, relevant content for their visitors. However, striving to reduce traffic to websites deemed as low quality by Google, the updates have affected the businesses of many hiring unprofessional SEO providers. Little knowledge in the field of online marketing, the intention of getting “quick” results and the eagerness to accomplish this by any means has lead to an unpleasant situation for many website owners.

As GAMIT also provides link-building services, many of our own clients have been left wondering whether our work can be categorized as “rule-breaking”, especially with the latest update. To reassure that the Unnatural Link Update does not affect the websites using our link-building strategy, we would like to provide insight into what Google penalizes through its last update and why our one-way theme links are not subject to these changes.

For SEO packages specially built to recover the rank drops after the Google Panda Update please check our monthly link building plans designed for this!

What is the Unnatural Link Update?

The new update operates somewhat differently than previous ones. It seems to deal with websites based on the adopted link-building strategy [4] but allows its targeted websites to make a change and take down their negative links before any penalties are applied. This is why many website owners have reported receiving an email notice prior to suffering penalties. The result of the update consists of “link devaluation”. The search engine basically detects unnatural links and affects the landing pages by decreasing their rankings on the keywords or keyphrases to which the links were anchored to. We will further discuss what is considered to be unnatural and why, in the following paragraph. Although this is how the update would be described by a majority of cases, there have been exceptions as well, in which no notice has been sent or the penalties have affected websites more severely. Because these are isolated cases and may have had differential treatment due to other reasons as well, it is best not to include them in the description of the major trend.

What are unnatural links? & Has GAMIT’s work been influenced?

Google has been identifying links that were not previously recommended either, but it is just doing it much better now. While before March many SEO providers were aware of the dos and don’ts of link building, they were still making use of unwanted methods just because they were not declared as black hats. Situated in a gray area, these link-building strategies were adopted by many SEO companies pressured into selling such services or enthusiastic to have fast results.

• The whole idea of natural link building is based on obtaining website connections and making your company’s name and services visible without doing so artificially. As a consequence commercial link networks are the first to be taken action against [4]. Not only are they intuitively negative because they represent fake popularity, but they are also easy to identify by search engines. Link networks belong to SEO companies that own well-promoted websites used in link-building campaigns (with articles or blogs). These well-known systems have a reputation and they also associate their brand’s name with the links they provide, so they are easily recognizable as sort of “cheating” your way into the top. They are easily recognizable as “paid links” and should be avoided.

GAMIT does not own a network of websites used with the purpose of link building. It uses a list of public websites which do not charge for the publication of content and in addition, does not associate its name with any of the made links. Their links are a part of building a natural link-building profile. If random people were to discover your online business and have a positive feel about it, they could easily decide to share their experience with other people interested in the same topic and provide a link to the valuable online resource they have just discovered. This is how our work can be interpreted. The content we write is unique, original, simple, direct, unpretentious and uncluttered with keywords that may indicate fakeness. It is related to your website’s topic and will contain keywords in your sphere of work. It is similar to what one of your satisfied clients could write about you. It is also published on unique domains, under different author names, which are periodically changed, and from different computers (with different IPs) so nothing is unnatural about the process.

The pages on which GAMIT publishes this content are new and un-promoted, just as they should be when someone does not have a hidden reason behind their postings. While the idea of no PR on the web page of the provided links may seem unattractive, it is and has always been the best way to approach Internet promotion. High-quality links in terms of PR (though we have to argue that quality is something else in reality!) are not the way to higher search engine rankings. It may require more work and may take more time, but it is all worth it in the long term. All of GAMIT’s work is handmade (you are working with people, not computers!), without the use of any software tools, and has been proven to work for our official website as well as our clients’[5].

• Not only paid links are easy to spot due to the provider’s name being associated with them, but also links which appear suddenly and in large numbers pointing to your website. Promotion bombs with a high number of links do not occur naturally, thus they will be detected immediately as counterfeited popularity. So taking things slow today will result in money well spent and insurance that your website will be growing steadily in position, instead of being penalized.

GAMIT has always taken into account the speed at which projects are delivered. The packages provided on our offers webpage [6] are not designed to benefit us, but our clients. We’ve carefully considered the best way to provide valuable links without endangering our clients’ websites and have tailored our offers to provide an appropriate number of links per keyword. It is the most balanced way of building links naturally. Not only this, but we also publish each article on a restricted number of websites making things as efficient and harmless as possible.

• Another issue that affects links as being unnatural is the one regarding which keywords are used as anchors for the links. The analysis points out that anchored text is not evaluated in the same way as before [4], and it is recommended to “build a more natural blend of anchor text incorporating brand” and “focus on natural signals including lots of variation” of the keywords [7].

GAMIT’s packages are focused on a restricted number of keywords left to the choice of our clients, but the content we write does include main keywords as well as secondary ones. On request, we do provide advice on the choice of these keywords and have always recommended clients the use of keywords that include the areas where the business is located as well as variations. We have also included the brand names of our client’s business as often as we were asked to do so.

To summarize, after the recent Google update, GAMIT is proud to announce that the analysis of its recent work has proven to be positive. We have not had complaints from any of our clients of any penalizations having taken place because of our link-building strategy. In addition, looking at the improvements our clients have had in the last few months [5], we are happy to say that our work is 100% safe. We can warmly recommend our link-building efforts without any regret and reassure you that providing a mixture of types of links, obtained through correct white hat methods has been indeed valuable to our clients in the long term protecting their investments.

For SEO packages specially built to recover the rank drops after the Google Panda Update please check our monthly link building plans designed for this!