Organic rankings or paid advertisements? Search engines are one of the first options people turn to when they want to find something. Site owners have two options at hand to reach out to their audience. One of them is to pay for advertisement and the other is to struggle to boost your rank in the organic queries. Which one do you think is best? The internet is the source where you will find anything you are interested in and this is why people will always use it in any research. The most popular tools they have at hand are the search engines. These are the ones that will make it easier to find what you are looking for. You type in a few words for your search and they provide the related results. When you look at the results you will get in return, you will notice that Google, the most popular search engine, will offer two types of results on the page. The first ones are the ads, the links to the sites that pay in order to appear at the top of the list. After the first few links you will find the organic results, the sites that struggle to become popular. Which category do you want to be in? What option do you think is best for your web presence? How much are you willing to invest and what sort of results do you want to get out of it? Each option has its own pros and cons and you have to take the time to learn more about each of them before you decide. Here are a few details about your options. If you turn to AdWords, the paid advertisement service offered by Google, you will have a budget and you site will appear at the top of the list every time the keywords are used in a query. Each click is going to imply a certain cost and it is going to reduce the budget you have available. When the budget is gone, you will no longer be in the ads. If you want to be at the top of the organic results, you should invest quite a bit in other options. Link building is one of the options that will help you boost your rank. This is not going to happen overnight, but it will last longer. Even if you do not have the money to invest at one point, the drop from the rankings will not be too sudden either. Traffic is one of the main reasons why you want to be at the top of the list. The more visitors you will have, the more chances you will get to generate the income you are interested in. You have to spend money to earn money, but you have to figure out which option is best. You are the one that will decide which option is best for your web presence. There has been much debate whether the site owners who pay for advertisement are in any way protected by Google when it comes to organic rankings. If you take the time to read the opinions of other users in the topic on the forum of Webmaster World, you will see that these are two different worlds with no direct link between them. Any later influences are not linked to one another. You get what you pay for and nothing more. Helping your site grow properly One of the main reasons why people create a web presence is because they are looking for success online. Your goal is always to expand the site and this is why you are willing to move on to the next level. Is your web presence ready to reach out to an international audience? People build new sites every day and each of them is meant for a specific purpose. No matter what field you are in or what message you want to send out to your audience, you have to focus on how you can help your site grow. If you want to be sure you will achieve the goal you set out for, you should take the time to learn more about how to do it. But what stages do you have to go through? How will you know if you are rushing into things and how can you take a few steps back at the right time? You have to focus on the audience you are targeting with your site. This is going to offer you a good idea about the way you can think about your web presence and how you are able to improve it. First of all, you have to know by now that SEO is an important part of life over the web. If you invest in the right options, you will boost your rank and you will gain more visitors because of it. The local market is usually the target, but as you gain more success, you need to focus on new targets so you can achieve the potential you had in mind. Technical issues are always a problem when you want to enter a bigger market. This happens because you have to focus on how you can fix the problems in due time to keep the site running. You will need more resources to get the job done, you may have to target a different language, but you must be sure you process orders from this. The structure of your site is important, but you will not have to focus on doing a great job. This is going to help you figure out which option is best for you, but you also need to put together a map for your site that will be suitable for the international market. The stakes are higher now and you have to be sure you will keep up the pace with it. The content you will post on your site is the one that will help users determine the quality of the information you are offering. If you are targeting another language, you have to work with a proper translator to ensure top of the line results. There are quite a few other technical issues you have to deal with to make sure your site is up and running. If you want to be sure you will get what you are looking for, first you have to learn as much as you can about it. If you take the time to check out an article at Search Engine Watch, you will find all the guidelines you are interested in. If you are not willing to take any chances with your future, you should follow every step you will learn about so you can achieve the goals you set out for. Are you ready for it? GAMIT – a solution for organic results There are two main options you have at hand when you want to gain more traffic from Google. If you want to find the right solution, you have to focus on the best option you can turn to for your needs. Each option implies a cost as well as a result, but one of them is better. Site owners always focus on two options when they want to gain more traffic from Google and other search engines. Being at the top of the list in the queries is important for the success of a site, but you have to figure out which option is best. Are you willing to pay for an overnight pole position or do you want to invest time into a lasting success? For instance, Google offers AdWords for the people who want to pay a certain sum of money to get to the top of the list. There is also a great risk that you will waste a great deal of money and not get too much out of it. The ad is great, but even so it is not the ideal solution you have at hand. This happens because of the budget you had planned. As long as you will pay the price, you will be at the top of the list since they are meant to advertise. If you are not able to cope with the costs you have to pay, even for a little bit, your site will be removed from the list of search engine ads. This means you will not generate any more traffic even when users type in the right keywords. The other option is to boost your rank in the queries. If you are at the top of the list when it comes to organic results, you will be able to attract a lot of visitors in the process. It will take quite a bit of time to get there, but in the end it will be worth the effort. As long as you will use the right ingredients, the results will be of greater value as well. Getting in a pole position in search engine queries is important and it demands quite a bit of effort and work for it. If you want to apply the right principle to it, you have to focus on the methods that will deliver the results you had in mind. Link building is usually at the top of the list and GAMIT is one of the best solutions you can turn to for it. If you are interested in organic results that will last, you should take the time to learn as much as you can about the methods used by this team to deliver the results you had in mind. They have years of experience in the field and they focus only on options that comply with the rules of Google. This is the one you can turn to for real success online. Finding a little bit of help is important so you can be sure you will not do more harm than good. If you want to learn more about the relationship between paid and organic results, you should check out an article at Keywords: Search Engine Watch. If you want to find out more about how GAMIT can help you in the process, you should focus on their reputation. Read previous article: “Solutions to redesign a site and improve its content” Return to main category.