Link Building

ASearch Engine Optimization (SEO) is the process through which a site improves its ranks in the search engine result pages (SERPs). It is a very large and complex field and it requires a lot of time and effort to be mastered. Link Building is an effective SEO technique used in the website ranking process.

The first thing you should understand about SEO is that the name is misleading. How so? Well, the name implies that a site needs to be optimized for search engines, right? But the engine algorithms have the purpose to resolve the problems of the users in the best way possible. In conclusion, the purpose of SEO is to maximize the satisfaction of the visitors, through the optimization process, that your site gets from search engines.

AFrom the viewpoint of search engines, the main goal of link building and SEO is actually to optimize the site for user satisfaction. And the better this goal is achieved, the more rewards will your site get from a search engine, which will accomplish the goals of SEO experts and businesses. But indeed, some parts can only be optimized for the algorithm itself. It may sound confusing at first but an example may help you understand the meaning.

For example, the content on your website has the SEO goal to satisfy your audience. On the other hand, the link building packages have the goal to increase the authority of your site in the “eyes” of search engines’ algorithms. As you can see, one directly targets the audience of your site, while the other targets the algorithm.

Even in such a situation, the effects of the link building service depend on how much they satisfy the audience. The higher the quality of the content used in the link building strategies, the better the effects it will bring. What does this imply? It simply implies that all SEO strategies should have the main goal of giving some type of value to the audience. The more value, the better. Even in such situations, a synergy between algorithm targeting and reader satisfaction must be considered

AThere are three essential parts that you need to consider for the SEO process:

Technical SEO

As mentioned above, SEO has the goal of increasing the satisfaction of the audience, that’s why the technical part of the process needs to take care of the website’s functionality to maximize the convenience and satisfaction of the visitors. For example, the methods through which the loading speed of the site increases.

On-page SEO

This part includes everything you have on your site. Most of the optimization is applied to the content, which includes text, audio, and visuals. There are basic methods like meta descriptions and short links. Also, the quality of the content, its keywords density, and the tags used in the photos are other such optimization targets.

Off-page SEO

This part of SEO has the same importance as the rest but it requires more time and effort to be implemented. The main goal of the SEO link building packages is to increase the number of high-quality links that point towards your site. There are efficient and more effective ways to do this and there are also ways through which you can obtain negative results.

Most of the time it is better to collaborate and use the link building services of an SEO agency to take care of your off-page SEO. The time and effort you will need to spend otherwise can be used to grow the business and bring more revenue than the cost of SEO.

AThere are two main aspects that you need to consider when building high-quality guest posts for your website:

The hosts

This is the most important part of the link building strategies that use guest posting You must find high authority sites that will let you guest post for them. Why is this factor so important? Well, the place where you post is important because it dictates the results that you will obtain. For example, if the volume of traffic that the site has is low, then the results of your post can be deduced.

The content

If the hosts where your post represents the potential of the results you can get, then the quality of the content of the link building package represents how much of that potential you can obtain. If your content has low quality and does not offer any value, then it does not matter if the sites where you post are the best.

ABelow you can find the most important three factors that ruin content and the solution for them:

Boring

This is the most important factor. Why? Because no one likes boring content and even if it is helpful, it will not be remembered. The biggest sin that a writer can make is to have boring content. Of course, the content must be targeted. So, although it is essential for your target audience to find the content interesting, there is no problem if anyone else would find it boring.

Useless

Engaging content can indeed be a pleasure to read or watch, but if that is the only purpose then it will be forgotten fast. Of course, if your company is a part of the entertainment industry, then that is the value you must provide. Otherwise, the best way to be remembered is to help. Gratitude and guilt are emotions that are hardly forgotten. If your content can provide information that will improve the life of the reader in any way, then it will be remembered.

Unreadable

Do you remember the textbooks from school? Those pages that were full of words and numbers? There were almost no blank places on them. How did they make you feel? It was a pleasure to read them? Or, it was a tormenting experience? Most likely the latter, so make the content on your site “readable”!

If is the content of the link building package is text, then make the paragraph short, let some space between them, and use common words as much as possible. Audio content is the same, speak at a normal speed, do not rush, and make your words as clear as possible. Video content has the advantage of being able to use gestures that will help the viewers to “read” better, to understand easier. Make use of that ability. Make sure the link building services can accomplish these guidelines.

AWell, it depends. There are many types of links that can be created for SEO purposes. A simple answer would be those that use content to make the links. But that is a very vague answer. The most effective backlinks are those produced through guest posting. While the most efficient ones are those made with social media posts. But each type has advantages and disadvantages. If you collaborate with an SEO agency, then the best backlinks must include guest posting, as it has the highest effectiveness. Also, a professional agency has the manpower and resources needed to also maximize the efficiency of this method.

AIn theory, the answer is yes, you should be able to get top ranks without any link building service. In practice, this matter is more complicated. Conceptually, if the technical part of your website is top-notch, and the on-site content has top-quality, then your business should be able to fully satisfy the visitors without link building. So, you should be able to get top ranks. But you must remember that the ranks are given by algorithms, not people. And they are still rigid. This means you also need to take care of the off-site part of SEO to be able to achieve top ranks.

AWell, the results of the link building packages will start to appear from the same day the SEO efforts are implemented. But their scale will be small, and you won’t be able to discern the difference. It takes at least a couple of months before you can see a clear increase in ranks and traffic volume from link building. For some companies in very competitive industries, it may take even longer. Your current rank must also be taken into consideration. For example, the ranks from the first page of SERPs will rise much harder than those on the second or lower pages.

AYes, you can. If you have enough knowledge about link building and you can spend the time and effort required, then you can build your website’s backlinks yourself. But is it worth it? How much money do your time and effort currently bring to your company? Is it more than the cost of SEO? Or is it less? Are you sure you can produce the same quality of link building results as an SEO agency? You need to properly compare the options and choose the most cost-effective one.

AWell, there are many factors you can use to determine if an agency is trustworthy or not. The same applies to our agency. We are fully transparent with our clients, showcase the results produced by our work and we  provide all the SEO support you may need. We even have a 100% money-back guarantee. You can easily check every one of them on our website. Or you can do your own online research to check them. Are these reasons enough to trust us? You decide!