Australia SEO Case Study - Air Conditioning Customer

The Customer

Our Air Conditioning customer is a well-established business with over 30 years of experience in air conditioning services. It is a family company under the professional supervision of its CEO who took over the business from its father.

The Requirements

Everyone knows that it is very difficult to find a professional search engine optimization agency that can manage with success your website for a long period of time. Google makes regular updates (and quite often now) to its search algorithm rules which need to be taken into account with every SEO campaign. So, an agency needs to make constant research and adjust its techniques to be always up-to-date with the latest requirements and specifications.

The customer wanted exactly this: an experienced agency that is capable of updating the SEO techniques and be able to manage with success the SEO campaigns for their websites years to come.

Organic Traffic Increase

Monthly Google Visitors

% Increase Indexed Keywords

Google

117

% Increase Keywords on First Page

Google

% Traffic Increase

Google Organic

150

Total Indexed Keywords

Google

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Solutions and Results

GAMIT, our SEO agency accepted the challenge. We manage with success our customer’s campaigns for many years. We have the ability to make research, understand, update our techniques, and engineer efficient strategies which put our website’s clients on the first page of Google for competitive keywords.The first step that we took for optimizing the website was to make a comprehensive website SEO Audit and send an easy-to-read on-site SEO report. Then, based on the findings we solved all the search engine optimization problems that the website had. We made keyword research and identified the best set of keywords that we need to optimize the website and use in our SEO campaigns.

We engineered next a custom plan based on the number and competitiveness of the keywords. We then built high-quality guest post backlinks monthly and provided full reports with the work done. Also, the website’s Google rankings improvements report was sent to the customer regularly.

In January 2020, when we started our collaboration, the website’s rankings for the selected keywords were not present in the top 100 (on the first 10 pages in searches), as it can be seen in the ranking reports presented here. After one year of work, we managed to get TOP 20 results for all keywords and we predict that, in a short period of time, we will manage to get first page rankings for all major keywords. In 2021, the website’s traffic improved by 93% to a total of 104 organic monthly visitors. Also, we manage to achieve first page ranks for 13 keywords and made Google index the website for a total of 150 related keywords, which means a rise of 92%.

Conclusion

Monthly SEO services done by an experienced SEO agency will definitely improve your website’s rankings and traffic month after month. However, you need to be very careful when choosing the company to work with. They need to have the expertise, knowledge and be able to adapt to the market requirements.