UK SEO Case Study: Betterbedcompany.co.uk

The Customer

Better Bed Company is an online store that sells almost everything related to bedrooms. That includes beds, mattresses, furniture, and even beddings. It is a company based in Cheshire UK that can help anyone create the perfect bedroom for themselves. It has many years in the field, and the founder has over 20 years of experience in the field.

The Requirements

The collaboration between our agency and Better Bed Company started in November 2018. The requirements of the company were quite bold. The chosen keywords had high competition, meaning that it will be harder to reach the top ranks, but the returns will be greater if the goal is achieved. We took the challenge and proposed a monthly package to our client, one that was compatible with the requirements and had the highest chances of producing the best results.

+469% Traffic Increase

Monthly Google Visitors (organic)

2738

New Keywords

Indexed by Google

229

Top 10

New Keywords

4277

New Visitors

Organic Google Traffic

469

% Traffic Increase

In 2 Years

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Solutions and Results

Our collaboration started with an initial investigation. We checked the ranks of our client’s website, the quality of the content used, and did keyword research. Based on the results, we created a custom plan and strategy that we proposed to our client. And after a thorough discussion, the keywords were chosen. They had a medium to high completeness. So, the time required to reach the top in SERPs will take more than 2 or 3 months.

In the first 2 months of the collaboration, all the keywords reached ranks in the top 100. But it took a few more months for top results to appear. The results produced by the SEO efforts continued to grow month after month. And in the last year, the effectiveness of top-quality SEO services became obvious. Our client’s business showed real growth, and the returns were exceptional.

In the last 2 years of the collaboration, 2738 new keywords were indexed by search engines, meaning a 181% increase. The total keywords that reached the first page had an increase of 363%, reaching a massive number of 292. And the most important factor of the results, the monthly organic traffic, increased by 469%. While our collaboration continues, the benefits and results of our client will continue to increase as well.

Conclusion

SEO is a very complex field. The basics may seem easy to understand and use. But the difficulty comes from the application of SEO knowledge. Without a reliable SEO agency, such as Gamit, it would be impossible to produce the level of results showcased by this collaboration. A lot of experience is needed to find the best keywords, choose the compatible SEO methods, and create a customized plan.