The web is a fierce environment and you have to use every tool you have at hand in order to succeed. Even if you have the tools that will help, you also need to know how to use them properly so you can be sure about the results you will get. This is where you will learn a thing or two about blogs and the topics you can choose to talk about.
Everyone knows what a blog is, but you know by now that most of the blogs you can find over the web are made for personal reasons. If you do not want to use your own in order to share stories of your life and you want to provide quality content for your users, you have to be sure you will choose the right topics for the articles you will post.
If you are running the blog for some time now and if you have already created a certain market, you have to be sure you will keep your users interested with all your posts. This means that you will have to take the time to do a little research so you will know the topics they are most interested in and keep offering content to satisfy their needs.
Tasks You Should do for a Small Website
If you want to start gathering data about what you should post next, first you should check out all the previous posts that have been very popular among your visitors. Google Analytics is the tool you can use so you can identify the ones you want to find and Social Crawlitics is going to show you which posts have been popular on social networks.
But your blog is not the only one you should check out since you are not the only one in the industry that posts high quality content for users. You should always keep an eye on your competition so you can see what they post and try to find inspiration here. If you can offer better content on the same topic, your blog will become a lot more popular.
The community you are a part of has to serve as a source of inspiration as well. The popular people in a community can offer a few ideas about what you should post, social networks can reveal the main topics of interest and so on. If you want more answers, you can use tools like Quora or HARO so you can learn what users are looking for.
Once you have gathered all the data you are interested in, you should analyze it so you will realize what you should use in your own posts. Apart from the quality content you will offer, you have to look at the structure, patterns or even the time when it was written before. Each of these factors will contribute to your success.
Finally you have to make sure your posts will target the right users in the end. If you want to learn more details about this so you can be sure your posts will be the best, you should also check out more on this topic on The Moz Blog.