Satisfying both users and search engines

Life over the web is a lot more complicated than you think and running a successful website is not an easy task. If you want to be sure you will get things done right, you have a number of issues you need to take into account. One of the first aspects most site owners worry about is the satisfaction of visitors, but it is not the only one on the list.

For instance, when you think about page scrolling, the first option you must take into account is infinite scrolling. This happens because your users will be able to navigate from start to finish on the same page no matter how long it will be and how many items it has on it. This is the first step you have to take in order to satisfy their needs.

But the needs of your users are not the only ones you have to worry about. This happens because in order to get to the users, you have to earn a top rank in search engines, since these are the first tools users turn to when they want to find a site. And for the search engines, you have to use every tool you have at hand so you can be viewed better.

Optimize your site for Search Engines

Small sites can win the competition

When it comes to infinite scrolling and using it to optimize your site for search engines, one of the most interesting pieces you will find is at Google Webmaster Central. This is one of the first blogs you can visit when you want to learn new things about tips and tricks on how you can make your site better in the eyes of the popular search engines.

One of the first things you will learn about here is that if you have many different objects on that page and if you want to be sure each of them will help search engines see your site’s behavior as much better, you must divide it into smaller pieces. The unique items that create new links every time will earn a much better reputation over the web.

This will not affect the user’s experience when it comes to infinite scrolling, since they will still start at the top and finish at the bottom. But when they get to a new page as they will scroll down, they will see other unique objects they may be interested in and the links generated by them will help search engines view your site better.

The URLs for every smaller part you create has to be different, since this will help every item to be discovered by crawlers. The last thing you want to do when it comes to search engine optimization through page scrolling is to use parameters that do not surface the right content. All your efforts would be in vain without the right modifications.

There are many other aspects of SEO you have to take into account when you want to get your site among the top ranks in search engines and this is the source you can use to learn more about them.

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