The web is one of the first sources people use when they want to find out more details about anything and the first tools they use are search engines. This happens because they are very easy to use and they can provide a number of results in an instant. Thus users will be able to find out what they are interested in with very little effort invested in it.
But have you ever noticed that the titles you will read in your query results are not the same as the ones on the sites you visit? No matter what field your searches may be in and no matter how many sites you will find related to your interests, you will always find many differences between the titles offered by search engines and the ones on a site.
If you are running a site and you want to know why this happens, you have to understand how search engines work. The most important thing they are after is to offer users the best experience they can have over the web and for this they strive to deliver accurate results for their queries so your site may be among the first ones they want to return.
The results shown by search engines are oriented towards the keywords
But why do they change the titles they offer for the users? What are their goals when they change the way you want to describe things? One of the first aspects you have to keep in mind is that the results shown by search engines are oriented towards the keywords people use in their queries and this is why they may change the titles of your site.
This is why the titles you will use for the text on your site have to be related to the queries of the users. If you are running a niche site and you know what keywords people will use in order to get to your site, then you have to use those words in your titles. It will be easier for search engines to find out why your content is relevant to the users.
The description of the site will also play an important role in the results offered by search engines and this is why you have to focus your title on the content you will publish. This will make the job of the crawlers easier and thus your site will be much easier to include in the queries people use in order to find out what they are looking for.
One of the other things you have to keep in mind is that the title has to be short. No one will read an entire paragraph used as the title and this is why you have to make sure you will use the right words to satisfy the needs of the users and of the search engines. If you want to learn more about this topic and what are the first things you should do when you want to post something relevant for everyone, you can check out the site of “Search Engine Watch” for details.