Professional SEO Audit Services: Complete Technical SEO Audit Report + Action Plan
WHY? – A professional SEO audit report is essential for a website to start its journey into the SEO world. This is the first step that every webmaster should take before looking into off-site SEO strategies like fully managed SEO, guest post services or link building campaigns.
HOW? – SEO audit services will identify and solve your website’s main SEO issues. This is our specialty. Our top qualified engineers will analyze your website using powerful SEO audit tools and techniques. We are specialized in ranking websites organically on the first page of Google for high-competitive keywords. We do this since 2006. Both experience and professional knowledge taught us all the technical insights of the Google algorithm.
WHAT? – We know how complicated all the SEO technical terms might sound. This is why you will receive from us an easy-to-read white-label SEO audit report with a clear step-by-step action plan. In the end, your website will be fully optimized and ready for its SEO journey towards ranking organically on the first page of Google.
What is Website SEO Audit?
Website SEO audit, like any other audit process, refers to an extensive analysis mechanism performed to identify the strengths, weaknesses, and opportunities of your site’s visibility in search engines.
Our SEO audit services will show what you are doing right about your site and what you have to improve. This analysis should not be taken lightly, it is meant to show the insights of your site: on-site functionality, off-site activities, duplicate content, keywords density, architectural design, backlinks, errors, traffic, competitors strategy, etc..
What SEO Audit Tools to Use?
Fortunately, there are many options for an SEO audit tool. Google’s Webmaster Tools, Screaming Frog’s SEO Spider, Ahrefs or SEMrush are all reliable resources for analyzing your website. Some of these tools are free to use while others operate on monthly subscriptions.
As thorough as their analysis is, the tougher it gets for a user to read and understand it without basic SEO knowledge or the help of specialized SEO audit services. It is advisable to collaborate with an SEO professional who can conduct a complete SEO audit analysis for your site and provide clear, straightforward recommendations based on the results of this analysis.
When is the Right Time to Have a Website SEO Audit?
We suggest conducting a full SEO website audit before any other SEO services. All aspects related to a site’s accessibility, design, speed, construction, indexability, and content, influence the outcomes of the campaign so by correcting these you maximize the overall results of the SEO campaign.
SEO audit services can also be performed during a campaign, after it, or at any time you consider that your site could need such an insightful analysis. At any time you choose it will show you what works and what needs improvement.
Our SEO Audit Services Can Be Divided into 5 Steps:
The first step of our SEO audit services is to make a complete analysis of the market, competition and targeted audience. This is relevant for identifying the best keywords in terms of traffic and rate conversion to potential customers.
Technical Website Evaluation
A full investigation into the site’s design, structure, meta tags, loading speed and overall user experience. On-site aspects determine how users and search engines see the site so for increased accessibility these must be on-point.
Content Relevancy Review
A step by step analysis of the site’s content in terms of originality, interest to users and keywords dissemination. It is essential for texts to be optimized for relevant keyphrases and completely duplicate free.
A complete scan of the keywords’ position in both global and local online searches. Real-time results determine the best SEO approach, the most appropriate keyphrases to use as well as realistic objectives.
Retrospective Backlink History
A comprehensive check-up of your site’s online visibility in terms of link authority and relevancy. It is important to identify the broken links that weaken your site’s reputation and the relevant links that increase its popularity.
GAMIT Qualified Specialists
Ion G. Tudorache, Ph.D. (President and Co-founder)
With a deep knowledge of many routing algorithms used in WSN, Google search engine algorithm comes easily to me to understand … read more!
Mihai C. Tudorache, Eng. (President and Co-founder)
I am responsible for data analysis of the completed projects to identify the main factors which contribute to the Google ranking … read more!
Loredana I. Mihai, MA (PM, SEO expert)
Loredana is our project manager. She supervises each step of your project and makes sure everything is kept on schedule … read more!
5 Main Benefits of a Comprehensive SEO Website Audit
Website Performance Interpretation
Gamit’s SEO audit services will give you a better understanding of your website in terms of its behaviour in search engines as well as of the factors that influence this performance.
After a full website SEO audit you will receive a complete report with all errors, shortcomings and underperforming strategies for on-site functionality items and off-site operational methods.
Unlocks website potential
SEO audit services will identify the strengths in your website’s SEO strategy. This will help to create a customized SEO plan and build up the site’s authority.
Helps prioritize the work
A concrete analysis will determine your future course of action by solving the immediate issues and focusing on a new strategy.
GAMIT’s Website SEO Audit Report Contents
What Will You Receive?
A detailed website SEO audit paired with an extensive SEO proposal, implementation of strategies, content writing services, reporting, and monitoring are all part of the complete SEO packages that we, at Gamit, offer to our clients.
Website Audit SEO Report Summary:
The goal of this report is to identify your main website SEO weaknesses through a professional audit.
✓ In Section 1: “Technical On-Site SEO Audit”: the on-site issues together with the solutions on how to fix these are presented:
In this chapter we will make a technical on-site SEO analysis of your website. We will identify the followings: 1.1) serious problems that need urgent attention; 1.2) moderate problems that need fixing; 1.3) what is good and for which you do not need to take any action; 1.4) further recommendations to maximise your on-site SEO. In this analysis we will include 100 pages of your website. If you would like to receive a similar report for all your website pages please let us know.
✓ In Section 2: “Your Industry Competitors Analysis” we analyse your competition and identify which is your main competitor together with its main keywords:
It is important to know your competitors and what tactics/ keywords/ methods they use to get high traffic from Google. In this section we will identify: 2.1) the main organic competitors; 2.2) identify your number 1 competitor.
✓ In Section 3: “Website Keywords & Traffic Analysis” we make an analysis to identify which are the best keywords in terms of traffic for your industry:
It is vital to identify the most important keywords for your business which will bring the most converging visitors to your website. For this, we made a complete analysis of your website, market niche and the main competitor to build the list of keywords that we will propose for our collaboration. We will present in this section: 3.1) main keywords of your website grouped by volume search; 3.2) top keywords grouped by website positioning; 3.3) top keywords grouped by website traffic; 3.4) common keywords for your website and main competitor; 3.5) recommended keywords for your website and business.
✓ In Section 4: “Website Copyright Check and Keywords Integration” we verify your website content originality and make recommendations on how to solve the urgent issues related to this:
The aim of this section is to analyse your website content and make sure that it respects all Google guidelines in terms of originality, consistency, relevancy & keywords integration. We have analysed the majority of your website pages and the results will be presented further as follows: 4.1) content copyright check issues; 4.2) recommended keywords integration; 4.3) proposed improvements.
✓ In Section 5: “Detailed SEO Plan Proposal” we conclude the on-site SEO audit and we describe our best approach on how to improve your website performance. A summary of our proposed SEO plan is presented further:
Our SEO plan consists of: fixing your on-site SEO related issues; optimizing your website content and integrating your keywords into your website; we plan to add new and optimized content to your news/blog section on a monthly basis; monthly SEO services focused on your main keywords with the purpose to improve your overall website organic rankings in Google, thus increasing the number of visitors.
Contents of our Professional SEO Audit Report
Efficient SEO Audit Services
We understand that our clients’ time is valuable and we know how hard it is to find reliable SEO audit tools for complete SEO audit services. So, we wanted to design the ultimate SEO strategies which are a complete experience of the whole process.
The analysis and reports generated for our clients are presented on white label SEO documents which can be personalized based on the client’s needs. No additional fees, No set-up costs, No hidden tricks. Our SEO packages are specially designed to provide all in one services, and outstanding SEO results.
SEO Audit Services: 5 Reasons Why To Choose Gamit?
We present further the main reasons why GAMIT, our professional SEO agency, is the right choice for SEO services.
1. No Additional Costs
The packages that we have designed include all-in-one services, there are no hidden costs. Unlike other companies, the free SEO audit provided at the beginning of the SEO campaign means no adittional charges.
2. Full SEO Services
Our work is not focused only on a particular part of the SEO process but instead tackles all aspects of it and offers consulting services, monitoring, SEO audit tool as well as off-site optimization.
3. Vast Experience
Our team has a background of 13 years in the SEO industry. Much of the search engines algorithms have changed over the years but our company adapted and continued delivering top results to our customers.
4. First Page Results
Reaching the first page in Google is the most sought out position and with the help of the right professional it is achievable. Gamit has a strong track record of acquiring such a position for its clients.
5. Transparency and Communication
Each step of the project is clearly outlined at the start of the campaign so the client oversees the process. Additionally, each step is communicated through full reports.
Should You or Should You Not Hire a Professional for Website SEO Audit Services?
The Importance of an Website SEO Audit!
Many professionals agree that an SEO audit is the most important part of any campaign and our team agrees with them. The effectiveness of an SEO campaign will drop extremely low without an audit.
The main role of SEO audit services is to help you find the strengths and weaknesses of your business. Without this information, it is impossible to create an effective strategy and this can even affect your business negatively because you may ignore a problem that will get damage your SEO efforts continuously. This problem may even get worse in time.
You should know that Google and other search engines use algorithms to decide the ranks that a site has for different keywords. These algorithms use many factors in their decision making. If your site does not comply with certain factors, then your rank will drop even though the rest of the factors are covered by your strategy.
Read More About SEO:
We consider that even if you had the best SEO strategy, if it does not take care of the weaknesses that your website has, then the results that you will obtain will be minimal. Let us give you a good example of that.
One of the most important factors that search engines’ algorithms consider is the loading speed of your site. If your site takes more than 5 seconds to load, then your site will never be able to reach the first page in any SERP(Search Engine Result Page) even if the rest of your site is perfectly optimized for search engines.
Although a problem like that would be easy to spot, even if the loading time is more than 2 seconds, your ranks will be affected. Without an audit, you will not be able to find out this problem or any other. The result will be the fact that you will use a strategy that does not correct these problems and such a strategy will create minimal results.
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What Should Your Website SEO Audit Contain?
As you may already understand, an SEO audit is a process through which you verify all the factors that affect the ranks that search engines give to your websites. The steps needed for a compressive SEO site audit are many. Our team grouped them in 5 main categories:
✓ Business Assessment
The first category contains all the steps that are made with the goal to assess your business. The goal of this category is to find out as much information about the audience and the market.
✓ Technical Website Evaluation
From the name of this category, you should understand that it contains all steps that verify the functionality of your site. We do this to observe how good is the user experience. One of the steps from this category is the example provided above, the loading speed of your site.
✓ Content Relevancy Review
There are many businesses that do not understand the importance that the content on their site has not only in relation with their clients but also in the ranks that search engines’ algorithms decide. This is why an audit should also contain certain steps that will decide the quality of the content present on the website. This category also includes keywords dissemination.
✓ Ranking Reports
Although an approximation can be based on the other parts of an audit, accurate information is much better. This is why we suggest that you should verify the exact ranks that your website has for keywords.
✓ Retrospective Backlink History
You need to understand that search engines do not only consider your site when they decide your rank but also, all the links, found on the internet, that directs to your website. But these links can increase or decrease the ranks that your website obtains. This is why our team implements several steps that will find all the information about your website’s backlinks.
What Benefits Can You Get from SEO Audit Services?
The right question should actually be, what benefits will your SEO strategy obtain from an SEO audit? Why? Because you will not get any direct benefit from an audit. What you obtain is all the relevant information about the state of your website from an SEO viewpoint. The actual benefits will come only if you use this information in an SEO strategy. Below you will find the exact benefits that an SEO strategy will get from an audit.
✓ Keywords Selection
The first benefit that an audit will provide is the ability to select the best keywords. Meaning that you will be able to find out which keyword will provide the best benefits for your business as well as being the easiest to place your website on the first page of searches. This is very important for a business because the keywords chosen will decide how fast your site will reach the first page, meaning how fast can you see a return on your investment.
Another benefit is the ability to target the SEO segments that cause problems to your site. Although an SEO strategy must take into consideration many things, it must be focused only on the part that is the weakest. In this way, the results will come much faster the return much bigger. Also, potential clients will be decided and targeted much better.
One of our team favorite phrases is “a rigid SEO strategy is a bad SEO strategy”. You should keep in mind that any SEO strategy must be flexible. Search engines always make changes to their strategy while also, the results obtained from any strategy can vary. Because of these two reasons, an SEO strategy must be adapted, otherwise, its effectiveness will drop drastically.
There are more benefits that an audit offers, but the ones presented above are the most important ones because they influence, the most, the results obtained by any strategy. We can say that it is almost impossible to reach the first three ranks in SERPs without a website SEO audit.
How to Make a Free SEO Audit: A Step by Step Guide in 15 Easy Steps!
Now that you have a basic understanding about a website audit and you also know its importance it is time to look at a step by step guide and find out how complicated it is to implement a comprehensive audit. Below you will find 15 steps grouped in the five main categories.
✓ Step 1 – Market analysis
Keep in mind that SEO is a form of online marketing so, like any other marketing method, the first step is to analyze the market and gather all the required information before implementing any strategy. A free SEO audit must find out key information that can be used in a strategy. For example, the number of monthly searches that a certain keyword has.
✓ Step 2 – Keywords
The second step of the audit should be keywords analysis. This step can be made in conjunction with the first one. While analyzing the market the keywords of your website can be analyzed as well. Depending on the results obtained the keywords that have the most potential will be selected.
✓ Step 3 – Competition
The third step should be an analysis of the competition. This is made from an SEO viewpoint. Our team uses this step to find out what are the ranks of the competitors, how they got these ranks, how strong is their SEO strategy, how big are their online authority and other factors that will help us create a strategy that is able to compete and, even, prevail over theirs.
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Technical Website Evaluation:
✓ Step 4 – Website Loading Speed
This step was presented as an example at the beginning of the article. Now we should explain its importance. You should understand that search engines want to rank higher the sites that give a better user experience to its visitor. The loading speed of a site is a very important part of that. Nowadays, there are very few people that do not mind waiting for a few seconds for a page to load. Most of us want instant loading when accessing a website. In conclusion, the longer your site takes to load the lower its ranks will be.
✓ Step 5 – Meta Tags
If you want to help search engines to better asses your website then you should make sure that all the meta tags of your website are made properly.
✓ Step 6 – Errors
There are many errors that could appear in the technical part of your site. These errors could affect the user experience and they must be fixed, otherwise, your ranks may suffer.
Content Relevancy Review:
✓ Step 7 – Originality
It is very important to check the originality of your content. Keep in mind that your rank will be penalized by search engines if you have duplicate or plagiarized content on your website.
✓ Step 8 – Attractive
Your content must be able to attract the attention of your website’s visitors and keep them focused while viewing the content.
✓ Step 9 – Keyword Dissemination
It is very important to keep track of the keyword used in your content. If they are to many, then the algorithms may consider them spam and penalize you.
Website Ranking Reports:
✓ Step 10 – Manual
Use different search engines and find the ranks of your website. In this step, you need to search your keywords and see the position of your website.
✓ Step 11 – Automatic
You can also use a free SEO audit tool to verify your ranks. The best method is to do both, use the tool and manually search. Compare the results to obtain accurate reports.
✓ Step 12 – Global & Local
Make sure that you repeat the steps presented above for both global searches and local ones. Most of the time, the ranks will differ and you must keep both of them in mind while creating the strategy.
Retrospective Backlink History:
✓ Step 13 – Broken links
The first thing that you should look for are the broken links because they will negatively affect your ranks.
✓ Step 14 – Authority
Every site has a certain level of authority in the field. Search engines give a score based on the results of your backlinks. It is very important to know your site authority.
✓ Step 15 – Relevancy
Different links can help you more than others. It is very important to find those that bring the best result because you can use them as a reference for a future one.
Website SEO Audit Services: Why Your Best Choice Is to Use Professionals?
Now you should understand the importance of an SEO audit and have an idea about how you can make one. But you need to keep in mind that it is a very complex process that requires not only very good SEO skills and experience but also certain SEO tools that can cost you a lot of money.
You need to understand that the more skilled and the more experience you have the more information can you get. Also, you will be able to make use of the information obtained much better as well.
For these reasons, we suggest using the services of an experienced SEO agency like GAMIT. By doing that you will be certain to obtain a much better ROI than doing your own SEO. GAMIT is an agency that offers a very thorough audit and very good SEO services in general.
Of course, if your website is still new and small, then you can do your own audit but once it grows, we suggest making use of the services offered by professionals. Otherwise, you may obtain subpar results and you will lose a lot of potential profits.