Life over the web is not as simple as many people think it is and there is a constant effort you have to put in so you can get to the top. If you want to use the web to help your business thrive, you have to know that building a site is not enough and there are many other tasks you should focus on. But first you will have to set your priorities.
Building a site just for the sake of being online is not going to help your business much. If you want to improve all the results you will get and if you want to increase your revenue by attracting more clients and boosting your sales, you have to focus on the right things. This is where you will find the best options you can think of for this.
A plan is always good when you want to make an investment and for this you have to come up with a few steps you will have to follow. You cannot achieve everything from the first try and this is why you have to split the process into a few easy steps. At the end of each stage you will have to see the results you are after so you will know it works.
If you are looking for a little help in this direction, you should turn to the site of Search Engine Watch. This is where you will learn a few things about search engine optimization and what you need to do so you can make the most of your web presence. The first thing you will have to do is define your goals so you will know where you are going.
Every site owner should have an idea about what they want to get out of the web presence, but this is not always the right one.
The needs of your business always come first and this is what you should focus on. If you want to boost your sales on a certain segment of the activity, you should focus your SEO process on how you can achieve this goal. Once you determine what you want to get out of your site, it is time to audit it. This means you will have to focus on how much you will have to invest in the change, what impact will it have and how long it will take to see it, who will perform the change, and how long it will take to complete, and other aspects.
This will show you what to expect. The other priority you should set is the implementation. If you are not sure about how it will work for the entire site, you should start small and focus on different segments. You have to analyze the results you get out of it, if it works and what other tweaks you have to make, and then repeat the process for the entire site. If you focus on these priorities, you will surely get much better results than if you would perform every task chaotically.
SEO to achieve your goals
Every site owner should focus on a few things before they start working on different ways to improve things. If you want to set a few priorities for your search engine optimization, GAMIT is where you will find a team that will help you achieve every goal you set out for. Building a site is never enough if you want to succeed over the web and this is why you have to focus on a few other aspects as well. Nothing will come out of your web presence if you turn your activities into chaos and you do not follow any rules. This is why you must set your priorities from the start and use the right help so you can meet them. If you want to know more about how you can prioritize your business goals and your SEO efforts as well, the first source you should use for inspiration is the site of Search Engine Watch. This is where you will learn about the best ways that will correlate the activities you perform, but this is where you will find the best help to get results out of it.
One of the first things you have to focus on is the goal you want to get out of the change you will make. If you want to increase your revenue, you have to focus on a certain part of your business first. If you would try to improve your results globally, you will not know what to do first and this is the shortest path you can take towards total chaos. Search engine optimization is very efficient when it is broken down into segments. If focus on a certain part of the business, you will only use those keywords so you can get the results you are after.
Those keywords can be used in the process by a team such as the one you can find with GAMIT so your site can be optimized to the highest standards.
One of the other things you need to do is audit your site. If you want to make a change within its structure, there are a number of aspects you will have to take into account. If you focus on the help you can get from GAMIT, you will have other numbers to analyze, but they will deliver real results based on what they will do for your site.
The implementation process also has to be done on a small scale. If you change your site for SEO, you will need to do it on certain segments so you can see how they will perform. If you get the results you are after, you will have to repeat the process for the other parts. This is going to help you improve your web presence more than you imagine. If you want to use the SEO techniques from GAMIT, you can also focus on certain segments and see what results they will provide. Once you see the increase in traffic and revenue, you will know it is one of the best options you can use. You can repeat the process for every other segment of your site until you will get the results you are after. In the end you will have an optimized site with a great rank just like all the other users that turned to their help.
Site moves with Google in mind
One of the main issues people have to face when they want to move a site is the relationship with Google. Every change can affect the SEO you have been working on up until that point, but there are a few aspects you can keep in mind if you want to make the move safe from a Google point of view. Site owners have to deal with all sorts of issues with their site and each problem can lead to unwanted results. This is why many site owners decide to move their web presences and try life over the web from the new location. There are a number of issues you will face and there are a few things you can do if you want to move your site with no issues. One of the major concerns you should keep in mind is the loss of the work you have done up until this moment.
Each site needs a hefty effort when it comes to search engine optimization, link building and other things like that and all the effort you put in will go down the drain if you do not follow the right steps when you want to move your site. Since no one wants to waste years of work by hurrying things up, one of the first things you have to think about is how you will move your site. There are two main options you can go for. The first is changing your hosting provider with no changes to the URLs or you want to change the entire structure of your web presence along with the URLs.
There are many reasons why site owners want to change hosts.
They can find a better price for the same service with a different provider, they can get more space to store data, more bandwidth or a few other benefits that will make any web presence better or more efficient, but there are a few things you will have to do if you want to move your site. The first thing you have to do is prepare the site for the new infrastructure. You have to configure the CDN and the servers so you can test them. The next step is to change the DNS settings of your domain and this will start the actual move. You have to monitor the traffic and shut down the old infrastructure after you have made sure everything is ok.
If you want to move your site and you want to change the URLs as well, this can happen for a few reasons. You can change the HTTP to the more secure HTTPS, you may want to exchange the extension of the domain from a .net to a .com for example or you may also want to change the URLs of the site so they can be shorter and easier to read. The first step you must take is preparing the new site and testing it thoroughly so you can be sure it works. The URL mapping is very important so you can connect the current URLs to the corresponding ones. You can start moving your site by configuring your server so it will redirect traffic to the new URLs. Keeping tabs on traffic is crucial if you want to know the move was successful. You can read more about this on the blog of Google Webmaster Central.
About the author
Ion G. Tudorache
I am the co-founder and managing director of Gamit. My technical background in routing protocols (with a PhD in engineering obtained at the University of Leeds – UK) helps me really understand the SEO strategies which are needed to obtain and maintain a website on the first page of Google for its main keywords. My main role in the company is to research, analyze and test innovative ways on how to help websites get top Google ranks using only white hat SEO techniques.
My extensive technical understanding background helps me to achieve this goal. I also discuss projects objectives with our customers and give advice on how to implement the latest SEO techniques. I consider myself being funny, charismatic and smart. However, my friends see me being only serious and smart … maybe the Doctor title that I have is to blame. I love to travel, playing sports and drinking coffee.
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I am the co-founder and managing director of Gamit. My technical background in routing protocols (with a PhD in engineering obtained at the University of Leeds – UK) helps me really understand the SEO strategies which are needed to obtain and maintain a website on the first page of Google for its main keywords.
My main role in the company is to research, analyze and test innovative ways on how to help websites get top Google ranks using only white hat SEO techniques. My extensive technical understanding background helps me to achieve this goal. I also discuss projects objectives with our customers and give advice on how to implement the latest SEO techniques.
I consider myself being funny, charismatic and smart. However, my friends see me being only serious and smart … maybe the Doctor title that I have is to blame. I love to travel, playing sports and drinking coffee.