Life over the web opens many doors for people and they use it to share information about many different things. This is where they can express all the things they want and they can share all the information they deem useful for others. One of the main issues you have to face is when you have to deal with the search engine algorithms.
Most site owners want to improve traffic and they want to use every source they have at hand. Search engine optimization is the first option you have at hand for this and this means that you will gain a better rank in the list of results returned by search engines and you will get much closer to your potential visitors in the process.
There are several ways to do this and one of the first is to build links. This means that you will have to get in touch with other site owners so you can link to their pages and they should link to yours. The more links you will get tracing back to your site, the more popular you will become and the better you will be ranked because of this.
You should not bite more than you can chew.
But which sites should you link to? What are the options you should use? Since the web is the home for millions of sites, it may be hard to pick the best. But what if you would find a few that you can connect to? What if you are a part of a community of site owners that share a few goals? Should you link to their pages for SEO as well?
Even if one of the first answers you would think of is positive, there are some that think twice about this. Even if it sounds absurd, search engines may have a certain way to interpret this and it may do quite a bit of damage to your own web presence. This is the last thing you want to do since you invest your resources into building it.
If you want to avoid some of the issues you have to deal with, you can add a no-follow tag to the links you want to add to your site. This will show search engines that you deem the sites useful for others, but you do no trust them enough. Even if it may sound awkward when it comes to sites you know, it is a way to avoid issues later.
There are many things that search engines have done to the online world and site owners are afraid of many things. Even if it may be done to improve the quality of the content for the users and to avoid scammers make the most of the loopholes, the side effects may do more damage to the real site owners.
If you want to know more about this topic and you want to find the opinions of others to guide you through the process, the first source you should turn to is the forum at Webmaster World. This is where you will find out about the damage you can do and how you can avoid it.