People turn to the web for various reasons. Users mostly focus on finding information, but there are quite a few that focus on sharing it with the world as well. These are the ones that build sites and they invest every effort they can muster to get the results they are looking for.
They turn to search engine optimization and they build campaigns. Every strategy they form has a clear goal in mind: attract high quality traffic that will improve their results.
If sites rank higher in Google, they will draw in more traffic and thus the chances of success will increase. But what happens when the strategy you have used for a period of time is failing? How can you spot this and how can you improve it?
Keep an eye on the organic traffic numbers
The number of sites that go under on a daily basis is much higher than you imagine, but yours should not be one of them. If you are looking for a solution so you can make it over the web, you have to focus on the signals that will alert you if anything is wrong: organic traffic, stagnation in number of visitors and a drop in keywords rankings.
Every SEO campaign is meant to make your site more popular over the web and the number of visitors you get from search engine queries should not drop. This is why you should keep an eye on the organic traffic numbers you will find in Google Analytics. If you see a change on a monthly or weekly basis, you should know how to interpret it.
The growth of a site should be constant and it should not stagnate. This is why you must learn more about the traffic of your site and how it evolves. If you will not see any growth signs for a month, this may be caused by a wide range of factors. But if your site will stagnate for two months of more, you should start to be alarmed about it.
Keywords are very important for search engine optimization, but they are not everything Google is focusing on. If you are looking for results, you have to focus on the content you will publish over the web first. But these still matter when it comes to SEO and a drop in your keyword ranking should determine you to focus on this problem better.
Now what you know what signs should alarm you first about the behavior of your site you should learn how to spot the cause of your problems. There are quite a few things that will lead to these three alarm signals, but you have to learn more about what you can do so you can still reap the benefits of the efforts you have put in so far.
If you want to learn more about the things that can influence the results of your efforts, you should take the time to visit our site and contact us. This is where you will find our more about what went wrong and how you can get things back on course.