Sites are created and launched over the web on a daily basis and each of them is meant to offer the world a certain product, service or information that will help users. Running a site, no matter what you want to do with it, is not so hard. If you take the time to learn the basics, you will be able to keep it up and running for anyone who will visit. But is this the goal you should aim for? Is this all you can get out of the online experience? Webmasters know that the only way to succeed is by attracting more users to their sites and they must use Google to make it happen. The higher their rank in the query results will be, the more people will visit their site thanks to search engine activity. But how should a webmaster behave when it comes to becoming more popular over the web? How can you attract more users and improve your status in search engines? You must have a clear idea about what you want to gain out of your web presence and strive to achieve it. Before you take any action, you must be sure your goal is the right one. One of the most common mistakes people make is that they focus on Google rankings when they take any action. All the actions they take are meant to make the site better when it is crawled by Google for a boost in rankings. One of the flaws about this strategy is that you should offer something useful for the users and then focus on your rank. For instance, if you will take the time to visit the forum of Webmaster World, you will find a webmaster that takes action based on the rewards he will gain. Links are created to other sites with relevant information for the users, but something is expected in return. If nothing is offered in return, the links will be removed from the site entirely. Is this the sort of behavior you want to use as well? If you find useful information for your visitors, you will point them in the right direction only if the other site will do the same for you? It will offer a good way to become more popular over the web, but it should not be your main focus since you may be disappointed about this at times. If you want your site to be appreciated by the people who visit it, you have to offer every useful piece of information you can find. Even if you will not gain an extra link back, you should focus on the help you offered for the visitors. It is not an easy task, but you should focus on the needs of others before your own. If you will focus on doing everything you can to help others, you will see that other sites will link back to you at one point. Thus you will be able to get the results you were out for, but you did not make this the center goal of your online activity.