The Role of an SEO Audit in the Creation of a Personalized Strategy!

personalized seo

1. What Expectations Should You Have from an SEO Audit?

An SEO audit is one of the essential methods used in the industry. Even in the past, the importance of the SEO website audit was very high. But nowadays, its importance has risen even more. It is almost impossible to create an SEO strategy for a website without a high-quality audit. So, the first thing that you need to look for while searching for an agency is the audit service that it provides. But to do that, you will need to learn some basic information about audits.

The first thing that you need to know is the structure of an audit.This is essential because you will need this information in your research. If you do not even know how to differentiate between a high-quality audit and a low quality one, then you will not be able to find a reliable agency. One that will be able to ensure the growth of your company through SEO. For this reason, you need to learn as much information as possible about the structure of an audit. And there are 2 parts that you need to know about. The first one is the goal of an audit and all its purposes. And the second part is the structure of the audit reports that you will get from the agency.

Parts That the SEO Website Audit Must Cover!

A proper SEO website audit must be able to cover every SEO part of your website. Because of the complexity of this field, SEO has been separated into 3 parts by most SEO experts. So, the SEO audit must be able to cover all of them. And for each part, several factors must be checked and pointed out. Besides these parts, there are 2 extra factors that a reliable audit must cover.

• Technical SEO. For the technical part of your website, a reliable SEO audit must check 3 things. The first one is the functionality of the links. It must find all the links that do not work properly. The second one is the loading speed of all your website’s pages. All the pages that load slower than 5 seconds must be found. And lastly, it must check the compatibility of your website with mobile devices. Nowadays, more and more search engine users use their phones or tablets. So, the engines place a lot more importance on the mobile compatibility of the website. All the parts of your website that are not compatible with mobile devices must be found.

• On-page SEO. The second part of the audit must check all the non-technical parts of your website. In most cases, all the other parts are content-related. A reliable audit must check all the content used on your website. 2 factors must be considered. Firstly, the quality of the content. The better the quality, the better the results that it produces. And secondly, it is SEO optimization. If the content is not optimized, then it will be harder for search engines to rank your pages. And that will reduce the results that your business will get from the SEO efforts.

• Off-site SEO. The last SEO part that must be verified is off-site SEO. Search engines also take into consideration the activity of your website on the internet. That means that it checks its reputation as well as the authority that it has in the industry. So, an audit must do the same and find out the factors that increase or decrease the authority of your website.

• Market research. Besides the pure SEO research that a reliable SEO audit must do, it must also research the market. That consists of 2 parts. The first one is the competition that your company has. And for that, it will need to also do some keyword research. And secondly, it is the potential clients of your company. And the keywords that they search while using search engines.

• Company research. Lastly, your own company must also be researched. Nowadays, every SEO strategy must be personalized. So, the audit must find out all the unique elements of your company that can be used in the strategy to maximize the results that it produces. Some SEO agencies may ask for your help with this step. Why? Because you are the one that knows your company the best. So, they can compare the information they gather with the one provided by you. And it can produce the best SEO strategy possible.

3 Situations When You Should Use an Audit!