New sites are being developed over the web at a constant rate, yet not all of them survive the impact of this complex environment. There are many things you can do in order to get ahead of the others and even though you may succeed for a while, this will not guarantee your success in the long run. What are the other issues you will have to deal with?
Search engine optimization is very important for a site and it is often viewed as the most important criterion you can use in order to determine its success. In other words, if the rank of your site is high in the list of search engine results, the world will know what you have to say. If it is not, you have to use all the means you can find to get there.
For instance, Webmaster World presents the case of the owner of a new site that has ranked pretty well in the first months of its life. There were only basic activities performed in order to promote the site and optimize it for search engines both on page and off page, but a while ago it suffered a big drop in ranks. What were the reasons for this?
Keep your eyes open
The links to a site are among the first things used by search engines in order to determine the rank of a site. If yours has done well up until one point, the first thing you should look into is whether or not you have lost a few links to it. There are many things that can lead to this so you have to keep your eyes open for anything that can affect your site.
One of the things you have to keep in mind is that you are not alone on the market and your competitors will always try to get ahead of you. They build links as well and they try to get a better rank just as you do, so your drop may be a result of this activity as well. You may have shown them a few missing keywords to add to their own site as well.
Google Scraper is a tool that has been developed in order to allow users to find others who are using their content so they can gain a better rank in search engines. If another user has used this tool on the content you published, it will no longer be taken into account and this is why your ranks may drop without notice. It is a common practice today.
You may be the one that has influenced the result as well. Some of the things you did may have incurred a penalty from them and this is why your rank has dropped. There are a few other issues you have to deal with and you have to take a step back and look at all the things that may have happened so you will know what to do next to improve it.